Question

zora is using a combination of digital and social media marketing, advertising, sales promotion, public relations, and personal selling in order to achieve an acceptable roi. zora is using the

marketing mix.

promotion campaign.

promotion strategy.

strategic messaging.

promotion mix.

Explanation:

The marketing mix consists of product, price, place, and promotion. Here, Zora is combining different promotional tools like digital and social - media marketing, advertising, etc. to achieve an acceptable ROI. This combination of promotional elements is known as the promotion mix, which is part of the marketing mix. A promotion campaign is a short - term effort, promotion strategy is a broader plan, and strategic messaging is about the content of communication.

Answer:

E. promotion mix