Question

1. which of the following is one of the main goals of promotion during the introduction stage: a. focusing on brand rather than product b. building awareness of the product c. stimulating repeat purchases 16. which of the following is not a common factor influencing a products price? a. production costs b. target market income c. brand reputation d. availability of competitors

Explanation:

For question 15: In the product introduction stage, consumers are unaware of the new product, so promotion's core goal is to make the product known. Focusing on brand over product is not a priority here, and repeat purchases are a goal for later stages like maturity.
For question 16: Production costs directly set a price floor, target market income affects what consumers can afford, and competitor availability shapes pricing strategy. Brand reputation influences perceived value and price, but it is not a common, direct pricing factor compared to the others.

Answer:

1. B. building awareness of the product
2. C. Brand reputation