Question

1. the four skills common in marketing and business administration are:

a. business, interpersonal skills, entrepreneurship, and product management.
b. communication skills, decision - making, economics, and understanding concepts.
c. business management, communication and interpersonal skills, economics, and professional development.
d. understanding concepts, basic principles of business, corporate earnings and career development.

1. brand x host a contest on social media to generate excitement, collect leads, and increase engagement. this activity is considered

a. a service
b. an idea
c. a marketing campaign
d. an advertisement

1. the process of dividing a total market into smaller groups of customers with similar needs, wants, or characteristics is known as:

a market positioning.
b target marketing.
c market segmentation.
d customer relationship

1. what is the primary focus of product and service management according to the core functions of marketing?

a. the financing of business operations and investments
b. the promotion of products through various marketing channels
c. the process of how to get goods into customers hands

Explanation:

1. In marketing and business administration, communication skills are crucial for interacting with stakeholders, decision - making is needed for strategic choices, economics knowledge helps in understanding market forces, and understanding concepts is fundamental for overall comprehension.
2. Hosting a contest on social media to achieve multiple marketing goals like generating excitement, collecting leads, and increasing engagement is a marketing campaign. It is a coordinated set of activities.
3. Market segmentation is the process of dividing the total market into smaller groups of customers with similar needs, wants, or characteristics. It helps in targeted marketing.
4. The primary focus of product and service management in marketing is getting goods into customers' hands, which involves aspects like distribution and logistics.

Answer:

1. b. communication skills, decision - making, economics, and understanding concepts.
2. c. A marketing campaign
3. c Market Segmentation
4. c. The process of how to get goods into customers' hands