Question

(31 of 40)
a marketing strategy consists of:

the target market
a desired market position
the marketing mix
marketing manager
all of a, b, and c above.

Explanation:

A marketing strategy defines who to target (target market), how to position the offering relative to competitors (desired market position), and the set of tactics to execute the strategy (marketing mix). A marketing manager is a role, not a component of the strategy itself.

Answer:

All of a, b, and c above.