Question

© bridgeman art library / universal images group / imagequest 2025
what does this image most suggest about advertising techniques during the 1920s?
advertisers focused only on selling everyday household goods
advertisers tried to appeal to consumers wants rather than their needs
advertisers often conducted surveys of their clients to learn about their preferences
advertisers rarely worked to sell a particular brand rather than an overall group of products

Explanation:

The image is an advertisement for United States Lines' luxury ocean liner travel, which is a discretionary, non-essential service. 1920s advertising shifted to promoting desires (like leisure, status, comfort from travel) instead of just basic needs. The other options are incorrect: the ad is not for household goods, there's no indication of surveys, and it clearly promotes a specific brand (United States Lines).

Answer:

B. Advertisers tried to appeal to consumers' wants rather than their needs