Question

a company releasing new software is constructing its marketing mix. which of these elements comprise the marketing mix? (choose four)
price
promotion
people
product
presentation
place

Explanation:

The marketing mix (4Ps) consists of Price, Promotion, Product, and Place. People is part of the extended 7Ps, and Presentation is not a core 4P element. So the four elements that comprise the marketing mix here are Price, Promotion, Product, and Place.

Answer:

A. Price, B. Promotion, D. Product, F. Place (assuming the options are labeled as A:Price, B:Promotion, C:People, D:Product, E:Presentation, F:Place)