Question

your company wants to run an internet ad campaign to reach online customers that may not pay attention to print media. your company plans on purchasing ad space on social media sites to reach the younger demographic. what is your marketing plan missing? select one: a. plan b. strategy c. goals d. results which of the following does not fulfill a basic purpose of a marketing plan? select one: a. selling a product b. looking for investment opportunities c. reaching out to new customers d. an advertisement campaign

Explanation:

First Question:

A marketing plan needs goals (what to achieve). The plan has a plan (purchasing ad space), strategy (social media for youth), and results are post - campaign. So it's missing goals.

Marketing plans aim to promote products, reach customers, and run ad campaigns. Looking for investment opportunities is not a basic marketing plan purpose (that's more for finance/investment plans).

Answer:

c. Goals

Second Question: