Question

convergence refers to the collecting, or converging, of many media companies into a few large corporations. true false 20 multiple choice 1 point the general decline in revenues for the traditional media can be traced to overall declines in media consumption. true false 21 multiple choice 1 point the integration, for a fee, of specific branded products into media content is narrowcasting. in - content marketing. product placement. message corruption.

Explanation:

1. The term for many media companies merging into a few large corporations is media consolidation, not convergence (convergence refers to merging of media forms/technologies).
2. Traditional media revenue declines stem more from shifts in consumption to digital platforms, not an overall decline in total media consumption.
3. The paid integration of branded products into media content is defined as product placement.

Answer:

1. false
2. false
3. product placement.