Question

examine the public service ad. which type of appeal is used in this public service ad?
emotional appeal
ethical appeal
logical appeal
proactive appeal
don’t wait.
communicate.
make your emergency plan today.

Explanation:

The ad uses a relatable, warm image of a family (with a pet) to connect emotionally, paired with urgent messaging about emergency planning. It targets feelings of care for family safety and peace of mind, rather than using logic, ethics, or a defined "proactive appeal" category. Emotional appeals leverage sentiment and personal connection to drive action.

Answer:

emotional appeal