Question

a hair care company cannot afford to spend millions of dollars on research for the new, inexpensive shampoo it is developing, so the company must choose a less expensive form of research. this is an example of how pricing affects which of the following elements of the marketing mix: promotion product place profit

Explanation:

The marketing mix includes Product, Price, Place, Promotion. The scenario involves limiting product development research due to pricing constraints for an inexpensive shampoo, which directly impacts the product element. Profit is not one of the core 4 Ps of the marketing mix.

Answer:

Product