Question

how does advertising change from the first to the second stage of the product life cycle? a) it changes to inelastic demand promotion. b) it changes to a secondary promotion strategy. c) it changes to a declining promotional strategy. d) it changes to aggressive brand advertising. question 9 (2 points) saved

Explanation:

In the growth (second) stage of the product - life cycle, products gain more market acceptance. To gain a larger market share and build brand loyalty, aggressive brand advertising is often used. Inelastic demand promotion is not typical for this stage transition. A secondary promotion strategy is not the main change. A declining promotional strategy is for the decline stage.

Answer:

D. It changes to aggressive brand advertising.