QUESTION IMAGE
Question
keeping the demand curve you created for susan in mind, analyze how the following situations would affect the quantity demanded or the demand for long - distance phone service.
- susan receives a pay increase in her campus job.
- the long - distance service susan subscribes to lowers its price by 15 percent.
- susan has a fight with her boyfriend.
- susan receives an inheritance from her aunt.
- susan gets an e - mail account through the university.
- the long - distance service susan subscribes to increases its price by 10 percent.
- susan receives notice that she has been accepted in a summer internship program that will pay her substantially more than her current position.
1. Susan receives a pay increase in her campus job.
A pay increase means Susan's income rises. Long - distance phone service is likely a normal good (assuming it's not an inferior good). For normal goods, as income increases, the demand for the good increases. So the demand for long - distance phone service will shift to the right (increase), not a change in quantity demanded (which is a movement along the curve due to price change) but a change in demand (shift of the curve) because income is a non - price determinant.
According to the law of demand, when the price of a good (long - distance phone service here) decreases, ceteris paribus, the quantity demanded of that good increases. This is a movement along the existing demand curve (a change in quantity demanded) because the change is due to the price of the good itself.
If Susan has a fight with her boyfriend, she may be less likely to want to communicate with him (or others via long - distance if related to the boyfriend situation) or her preferences for using long - distance phone service may change. A change in preferences is a non - price determinant of demand. If she now has less desire to use long - distance phone service (for example, to call her boyfriend), the demand for long - distance phone service will decrease (shift left).
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The demand for long - distance phone service will increase (the demand curve shifts right) because Susan's income has increased, and long - distance phone service is likely a normal good.