Question

mark prepares an executive report after every social media campaign. he also maintains a weekly dashboard on a webpage that only the leadership and marks team can see. the dashboard is a graphical view of the social media metrics. mark noticed that the leadership has begun to reshare content from the companys social media platforms. what is a benefit for the reporting that mark does? a obtaining and keeping executive buy - in. b improved customer service for the company customers. c improved culture that will result in better product quality. d increasing likelihood that he will receive a promotion soon.

Explanation:

Mark's reports and dashboard are seen by leadership. Since leadership has started resharing content, it indicates they are engaged. This shows that Mark's reporting helps in getting and maintaining executive support. Other options like customer - service, product quality, or personal promotion are not directly related to the given scenario.

Answer:

A. Obtaining and keeping executive buy - in.