Question

marketing mix test – the 4 ps
name:
date:
part a – multiple choice (6 points)

1. which of the following is not one of the 4 ps of marketing?

a) product
b) place
c) profit
d) promotion

1. which p is about how much a customer pays for a good or service?

a) product
b) price
c) place
d) promotion

1. if a company chooses to sell their new sneakers online and in stores, which p are they focusing on?

a) product
b) price
c) place
d) promotion

1. which of these is an example of promotion?

a) a discount coupon
b) a new flavor of soda
c) the size of a phone screen
d) the store where the phone is sold

1. when a company lowers its price to attract more customers, what strategy are they using?

a) premium pricing
b) discount pricing
c) skimming pricing
d) price ignoring

1. the design, features, and quality of a backpack belong to which p?

a) product
b) price
c) promotion
d) place

Explanation:

1. The 4 Ps of marketing are Product, Price, Place, and Promotion. Profit is not one of them.
2. Price is what a customer pays for a good or service.
3. Selling in different channels (online and in - stores) is related to Place.
4. A discount coupon is a form of Promotion to attract customers.
5. Lowering price to attract more customers is Discount Pricing.
6. Design, features, and quality of a product like a backpack are aspects of the Product.

Answer:

1. c) Profit
2. b) Price
3. c) Place
4. a) A discount coupon
5. b) Discount Pricing
6. a) Product