Question

3 multiple choice 5 points taylor works as a public relations manager. his career is in the area of operations management. marketing communications. professional selling. marketing research. 4 multiple choice 5 points katharine has just been hired as a brand manager at a retail chain. her career is in the area of marketing management. banking services. operations management. professional selling.

Explanation:

Question 3

A public relations manager focuses on communicating the organization's message, building relationships, and managing public perception. Marketing communications involves activities related to promoting a brand or product through communication channels, which aligns with public relations work. Operations management is about production/process efficiency, professional selling is direct sales, and marketing research is about gathering market data—none match as well as marketing communications.

A brand manager is responsible for overseeing all aspects of a brand's marketing, including strategy, promotion, and positioning. Marketing management involves planning, organizing, and controlling marketing activities for products or brands, which fits a brand manager's role. Banking services is unrelated, operations management is about processes, and professional selling is direct sales—so marketing management is correct.

Answer:

B. marketing communications.

Question 4