Question

part 2—5 points directions: for this exercise, you are going to evaluate one of the advertisements below. circle the ad you are analyzing and then answer the questions listed below the ad. 1. what product is being advertised? 2. what is the target audience of the ad and why do you think that? give two pieces of evidence to support your claim. 3. what persuasive appeal (or appeals) is being used in the ad? make sure you support your claim with information from the ad.

Explanation:

To solve this, we analyze the McDonald's ad:

1. Product Advertised

The ad shows a salad with McDonald’s branding, so the product is McDonald’s salad (or specifically, their salad offerings).

2. Target Audience

• Who: Health - conscious consumers (people wanting a healthier fast - food option) and fast - food lovers looking for variety.
• Evidence 1: The ad promotes “ORDER SALAD” when you want a salad, appealing to those seeking a lighter/fresher fast - food choice (since salads are often associated with health).
• Evidence 2: McDonald’s is a fast - food chain, so it targets people who like quick, convenient meals but also want a healthier option (salad instead of a burger).

3. Persuasive Appeal

• Appeal: Appeal to Self - Interest (Health and Choice).
• Support: The ad says “THE THING YOU WANT WHEN YOU WANT ORDER SALAD” – it taps into the desire for choice (getting what you want) and health (salad is a healthier fast - food option). Also, the visual of a fresh - looking salad (with greens, etc.) reinforces the health aspect, appealing to people’s interest in making a healthier food choice while still enjoying fast food.

Answer:

s:

1. The product being advertised is McDonald’s salad (or McDonald’s salad offerings).
2. Target audience: Health - conscious fast - food consumers and those wanting variety. Evidence 1: Promotion of salad (healthier fast - food option). Evidence 2: McDonald’s is a fast - food chain, targeting quick - meal lovers seeking a healthy option.
3. Persuasive appeal: Appeal to Self - Interest (health and choice). Supported by the message “ORDER SALAD” for choice and the healthy - looking salad visual for health.