Question

product/service branding
mark the following statements about branding true or false.
true false
a brand is a name, term, design, symbol, slogan, or other feature which distinguishes a firm from competitors.
a company should change and edit its branding often, in order to stay on top of trends in the market.
brands who are customer - centric are more likely to have brand loyalty and a brand that resonates with customers.
voice of the customer (voc) is the process of capturing customer insights, such as expectations, preferences, and feedback, in order to improve business offerings.

Explanation:

1. First statement: "A brand is a name, term, design, symbol, slogan, or other feature which distinguishes a firm from competitors."

The definition of a brand includes elements like name, design, symbol etc. that set a firm apart from rivals. So this is true.

Frequent rebranding can confuse customers and dilute brand identity. A stable brand is better for recognition; so this is false.

Customer - centric brands focus on customer needs, which builds loyalty and resonance. So this is true.

Answer:

True

2. Second statement: "A company should change and edit its branding often, in order to stay on top of trends in the market."