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question 13 0.4 pts if an influencer pastes in the links for the products they are promoting, or puts a #hashtag of the brand, or pastes in a product code - that is enough, and fulfills all of the necessary requirements for disclosure (according to ftc guidelines). true false question 14 0.4 pts in times of prosperity, marketers respond to consumer buying behavior by: holding down costs and offering superior services at lower prices. lowering prices and increasing promotions that include special offers to stimulate demand. offering new products, increasing their promotional efforts, and expanding distribution. launching special value - priced products that are likely to appeal to cost - conscious buyers.
For Question 13, FTC guidelines require clear and conspicuous disclosures. Just pasting links, hashtags or product - codes may not always be sufficient as they might not be easily noticeable or understandable to consumers. For Question 14, in times of prosperity, consumers generally have more disposable income, so marketers can introduce new products, increase promotion and expand distribution to capitalize on the high - demand environment.
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Question 13: B. False
Question 14: C. offering new products, increasing their promotional efforts, and expanding distribution.