Question

question 20
covering costs is a pricing objective related to
○ sales.
○ image.
○ competition.
○ profitability.

Explanation:

To determine the correct answer, we analyze each option:

• Sales: Pricing objectives related to sales focus on increasing sales volume (e.g., market share), not directly on covering costs.
• Image: Image - related pricing objectives are about brand perception (e.g., premium pricing for a luxury image), not cost - covering.
• Competition: Competitive pricing is about matching or undercutting competitors' prices, not centered on covering costs.
• Profitability: Covering costs is a fundamental part of achieving profitability. If a business does not cover its costs, it will not be profitable. So covering costs is a pricing objective related to profitability.

Answer:

profitability (the option with "profitability" as its text, assuming the last option is labeled as e.g., D. profitability, then the answer would be D. profitability)