Question

question 2 of 8
check your understanding 8.2 lo: explain how product attributes and benefits affect marketing what are product attributes, and how are they classified based on their characteristics and importance?
select an answer from the options below:
a product attributes are the same as product benefits, and they are classified as core benefits, expected benefits, and add-on benefits.
b product attributes are the characteristics of the target market that help marketers determine the viability of a new product or the repositioning of an existing one. they are classified as actual attributes and conceptual attributes.
c product attributes are the characteristics by which products are identified and differentiated. they usually consist of features, functionality, or uses and are classified as tangible or intangible.

Explanation:

Product attributes are the distinct characteristics that define and differentiate a product, including features, functionality, and uses. They are categorized as tangible (physical traits) or intangible (non-physical traits like brand reputation). Option A incorrectly equates attributes with benefits. Option B misdefines attributes as target market characteristics. Option C correctly matches the definition and classification of product attributes.

Answer:

C. Product attributes are the characteristics by which products are identified and differentiated. They usually consist of features, functionality, or uses and are classified as tangible or intangible.