Question

question 4 (multiple choice worth 5 points) which of the following pricing techniques involves separating products or services into cost categories to create levels of perceived quality?

• bundling
• product line pricing
• promotional discount
• quantity discount

Explanation:

Product line pricing is a strategy where a company offers different versions of a product/service at varying price points, grouped by cost and perceived quality tiers. Bundling combines multiple products for a single price, quantity discounts reward bulk purchases, and promotional discounts are temporary price cuts for marketing—none of these match the described practice of separating into cost/quality categories.

Answer:

Product line pricing