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you go to a restaurant and order a big meal. even though youre full, you keep eating because it was expensive. this is an example of...
a. mental accounting
b. the sunk cost fallacy
c. fear of missing out
d. the endowment effect
The scenario describes continuing an action (eating) to justify a past, unrecoverable expense (the cost of the meal). This matches the definition of the sunk cost fallacy, where people irrationally consider already spent (sunk) resources when making decisions. Mental accounting refers to categorizing money differently, fear of missing out is anxiety about missing an opportunity, and the endowment effect is valuing owned items more, none of which fit this scenario.
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B. The Sunk Cost Fallacy