Question

a search good is a product with qualities that consumers lack the expertise to assess without assistance.
a. true
b. false
advertising targeted at specific consumers, typically in the form of mail via the postal service, telephone calls, or e - mail messages, is categorized as
a. global marketing.
b. interactive marketing.
c. mass marketing.
d. direct marketing.

Explanation:

First Question (True/False)

A search good is actually a product whose quality can be evaluated before purchase (e.g., by inspection), while experience goods are those where consumers lack expertise to assess without consumption, and credence goods need expert evaluation. So the given definition is incorrect.

• Global marketing focuses on international markets.
• Interactive marketing involves two - way communication in real - time (e.g., chatbots).
• Mass marketing targets a large, undifferentiated audience (e.g., TV ads).
• Direct marketing targets specific consumers via mail, phone, or email, matching the description.

Answer:

B. False

Second Question (Multiple Choice)