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tb mc qu. 07 - 77 the theory of consumer behavior... the theory of consumer behavior assumes that multiple choice consumers do not know how much marginal utility they obtain from successive units of various products. marginal utility is constant. consumers behave rationally, attempting to maximize their satisfaction. consumers have unlimited money incomes.
The theory of consumer behavior assumes consumers are rational and aim to maximize utility or satisfaction given their budget constraints. Marginal utility is not constant (it usually diminishes), consumers are assumed to have some idea about marginal utility, and they have limited incomes.
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C. consumers behave rationally, attempting to maximize their satisfaction.