Question

in times of prosperity, marketers respond to consumer buying behavior by: offering new products, increasing their promotional efforts, and expanding distribution. holding down costs and offering superior services at lower prices. launching special value - priced products that are likely to appeal to cost - conscious buyers. lowering prices and increasing promotions that include special offers to stimulate demand.

question 21
a market structure in which a single seller dominates trade in a good or service for which buyers can find no close substitutes is called a(n) ______. perfect market oligopoly monopsony monopoly

Explanation:

In times of prosperity, consumers have more disposable income, so marketers can introduce new products, increase promotion, and expand distribution. A single - seller market with no close substitutes is a monopoly by definition.

Answer:

1. offering new products, increasing their promotional efforts, and expanding distribution.
2. monopoly