QUESTION IMAGE
Question
the typical ftc fine for non - disclosure by an influencer can ultimately result in a fine if they dont respond to previous warnings or cease - and - desist letters. that average fine is normally
$512
$5,388
$503,388
$53,088
question 23
2.44 pts
according to the outside read for this chapter, perhaps the 4 ps have evolved into the 4 cs and maybe even the 4 es.
in the 4 es framework, which is the \experience\ most closely related to?
price and cost
place and convenience
promotion and communication
product and customer
For the first question, regulatory fines by the FTC for non - disclosure by influencers can be significant. Research on FTC fines shows that the average fine for non - compliance after warnings is around $503,388. For the second question, in marketing's 4E framework, the "Experience" is closely related to the product and customer interaction. It focuses on how customers interact with the product, which is at the core of the product and customer relationship.
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Question 1: $503,388
Question 2: Product and Customer