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Question
what aspect of the target market deals with things such as age, gender, race, etc.? select one: a. demographics b. psychographics c. polygraphics d. geographics
Demographics in marketing refers to statistical data about a population, including age, gender, race, income, etc. Psychographics deals with psychological traits (lifestyle, values), polygraphics is not a standard marketing term, and geographics deals with location - related aspects. So the aspect dealing with age, gender, race is demographics.
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a. Demographics