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Question
what is an example of a bandwagon technique in advertising?
○ live like a millionaire.
○ get twice the cleaning power for half the cost.
○ use the brand that four out of five doctors recommend.
○ just try it; dont deny it!
The bandwagon technique in advertising encourages people to do something because many others are doing it (e.g., "everyone is using this, so you should too"). "Use the brand that four out of five doctors recommend" implies that since most doctors (a large group) recommend it, others should follow, which fits the bandwagon approach. The other options: "Live like a millionaire" is about lifestyle aspiration, "Get twice the cleaning power..." is about value/cost, and "Just try it..." is a pushy invitation, not bandwagon.
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C. Use the brand that four out of five doctors recommend.