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Question
in which of the following businesses would a separate department most likely be responsible for establishing prices:
local clothing store
small boutique
hair salon
chain store
question 12
5 pts
a hair care company cannot afford to spend millions of dollars on research for the new, inexpensive shampoo it is developing, so the company must choose a less expensive form of research. this is an example of how pricing affects which of the following elements of the marketing mix:
profit
place
promotion
product
First Question (Business - Marketing/Management subfield)
Small businesses like local clothing stores, small boutiques, and hair salons typically handle pricing at a local or individual level without a separate department. Chain stores, however, have a larger organizational structure with specialized departments, including one for pricing to ensure consistency across locations.
The marketing mix elements are Product, Price, Place, Promotion. Here, the company's pricing (inexpensive shampoo) affects the product development (research for the new shampoo). Profit is not a marketing mix element, Place is about distribution, Promotion is about marketing communication. So pricing affects the Product element.
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D. Chain store