Question

which statement describes how buying multiple items for one price affects consumers? it lessens their sense of loyalty to a brand or store. it gives them a sense of pride in finding a good deal. it causes them to spend more on individual items than otherwise. it makes them less likely to pay for the items with a credit card.

Explanation:

Bundle pricing (multiple items for one price) is framed as a value-driven offer. Consumers typically perceive this as securing a cost-effective deal, which elicits a positive emotional response like pride from getting more value for their money. The other options are incorrect: bundle pricing can build brand/store loyalty, it usually lowers per-item cost rather than increasing it, and there is no direct link to reduced credit card usage for such offers.

Answer:

It gives them a sense of pride in finding a good deal.