Question

which statement is false?
media messages are constructed.
media are free of emotion.
in advertising media, even the font choices are important.
what you do not see in an ad can be as important as what you do see.

Explanation:

Media are not free of emotion. Media messages are crafted (constructed). In advertising, font choices matter as they can influence perception, and what's not shown in an ad (like hidden costs or limitations) can be crucial. Media often convey emotions through various elements like music, imagery, and language.

Answer:

Media are free of emotion.