QUESTION IMAGE
Question
- identify the type of advertising that engages a more literate and educated audience.
broadcast media
industry-specific journals
newspaper
search engine advertising
Brief Explanations
Broadcast media targets a general, broad audience with varying literacy levels. Newspapers reach a wide demographic but not specifically a highly educated niche. Search engine advertising is broad and user-intent driven, not focused on educated audiences. Industry-specific journals cater to professionals, academics, and specialists in a field, who are typically more literate and educated in that domain.
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industry-specific journals