Question

beth is the chief marketing officer for a big law firm. after looking at the companys sales data, she recognizes that most of the cases her company represented were to clients who lived in the neighboring city. she decides she will boost advertisements in the neighboring city to increase their case numbers. what did beth determine by looking at her companys sales data? target market value proposition pricing revenue

Explanation:

Beth analyzed sales data to find that most clients were from the neighboring city, so she identified the target market (the group she should focus on for advertising). Value proposition is about what value the firm offers, pricing is about costs/fees, and revenue is total income—none match as well as target market here.

Answer:

A. Target market