Question

d) to create websites with a fixed layout that does not adapt to different screen sizes, ensuring a uniform appearance across all devices.
question:

1. according to the text, what role does typography play in effective web design?

pick the answer
a) typography is merely decorative and does not significantly impact the user experience.
b) typography is essential for creating a consistent look and feel, establishing brand identity, and differentiating a company from competitors.
c) typography should prioritize complex and artistic fonts, even if they are not compatible with all browsers and devices.
d) typography is only relevant for print media and has no bearing on web design.
explain: why did you pick that answer?

Explanation:

Las otras opciones son incorrectas: la tipografía no es meramente decorativa (A), no debe priorizar fuentes incompatibles (C) y sí es relevante para el diseño web (no solo para impresión, D). La opción B describe los roles clave de la tipografía en el diseño web: genera coherencia visual, refuerza la identidad de marca y diferencia a la empresa de la competencia, lo que es fundamental para un diseño web efectivo.

Answer:

B) Typography is essential for creating a consistent look and feel, establishing brand identity, and differentiating a company from competitors.