Question

decision point: choosing where to sell your product
another key relationship that powerfully fit must develop is with its intermediaries, the retailers and wholesalers who will make the products available for sale to the ultimate consumers. intermediaries can add value to the marketing system in many ways including product display, customer service, and product assortment. keep powerfully fits target market and value proposition in mind as you choose which intermediary you will recommend to carry powerfully fits products.
select an option from the choices below and click submit.
warehouse club: this warehouse club focuses on selling items in bulk to its members at deep discounts. merchandise is displayed haphazardly on tables and open shelving, and customer service is nonexistent.
discount superstore: this large chain store carries a small selection of items across many departments including clothing, electronics, toys, and beauty aids. the store provides limited customer service and merchandising.
specialty running store: this small independent store carries a large selection of items, all related to the sport of running. this high - end store provides a high level of customer service and charges high prices.
sporting goods store: this sporting goods chain carries a large selection of items for many sports. there is some customer service available in the departments and a wide variety of manufacturers products for sale at manufacturers suggested retail prices.

Explanation:

If Powerfully Fit's products are related to fitness and running, the Specialty Running Store would be a good fit as it caters to a specific target - market interested in running, provides high - level customer service, and aligns with a potentially high - end value proposition. If the products are more general fitness items and the value proposition is more mass - market and cost - conscious, the Discount Superstore or Sporting Goods Store could be considered. The Warehouse Club is likely not a good fit as it lacks customer service and has a haphazard display.

Answer:

If the products are high - end running - related, Specialty Running Store. If more general fitness and mass - market, Discount Superstore or Sporting Goods Store.