Question

explain how the product reaches the customer

promotion
how does the business communicate about their business or product?

tactics
identify tactics the business uses to connect the marketing mix (i.e. listing a website address on a tv commercial or having a brick and mortar address on a website).

Explanation:

1. Explanation for "Explain how the product reaches the customer"

This relates to the distribution channel (Place in 4Ps). A business might use direct channels (e.g., selling online from their own site) or indirect channels (e.g., through retailers like Amazon or local stores). For example, a handmade jewelry business might sell via their e - commerce website (direct) and also through local boutique stores (indirect). The product moves from production (manufacturing or creation) through these channels to the customer.

2. Explanation for "How does the business communicate about their business or product?"

This is about promotion (Promotion in 4Ps). Businesses use various promotional tools: advertising (TV, radio, social media ads), personal selling (salespeople interacting with customers), public relations (press releases, media coverage), and sales promotion (coupons, discounts). For instance, a tech startup might use social media advertising to target young tech - savvy consumers, send salespeople to tech conferences for personal selling, and issue press releases about new product features for PR.

3. Explanation for "Identify tactics the business uses to connect the marketing mix"

Marketing mix connection tactics aim to integrate the 4Ps (Product, Price, Place, Promotion). For example, if a business has a new product (Product) with a premium price (Price), it might promote it in high - end magazines (Promotion) and sell it in luxury stores (Place). Another tactic could be listing the website (Place - online) in a TV commercial (Promotion) so that customers who see the ad can easily find the product online. A brick - and - mortar store (Place - physical) might list its address on its website (Promotion - online presence) to drive online - aware customers to the physical store.

Answer:

s:

• For "Explain how the product reaches the customer": The product reaches the customer through distribution channels. It can be direct (e.g., business sells via its own website) or indirect (e.g., through retailers like stores or e - commerce platforms like Amazon). The product flows from production to the customer via these channels, which can involve transportation, warehousing, and intermediaries depending on the channel type.
• For "How does the business communicate about their business or product?": The business communicates through promotional methods like advertising (TV, social media ads), personal selling (salespeople), public relations (press releases), and sales promotion (discounts, coupons). For example, a clothing brand might use Instagram ads (advertising) to show new designs, have salespeople at fashion events (personal selling), issue press releases about sustainable manufacturing (public relations), and offer a 10% off coupon (sales promotion) to attract customers.
• For "Identify tactics the business uses to connect the marketing mix": Tactics include integrating different 4Ps. For example, a coffee shop (Product: various coffee blends; Price: mid - range; Place: physical store and online delivery; Promotion: social media posts) might put its delivery app link (Place - online delivery) in its Instagram post (Promotion) to connect Place and Promotion. Or a furniture store (Product: home furniture; Price: competitive; Place: physical store; Promotion: TV ads) might list its physical store address (Place) in its TV ad (Promotion) to drive customers to the store.