Question

final consumers
a.
those who buy a product or service for personal use
b.
the process by which consumers collect information and choose among alternatives
c.
an enduring pattern of emotions and behavior that define an individual
the reason to buy based on facts or logic
a.
rational motives
b.
self - concept
c.
lifestyle

Explanation:

1. For the term "final consumers": This refers to individuals who purchase products or services for their own personal use, not for resale or business purposes.
2. For the description "the reason to buy based on facts or logic": This matches the definition of rational motives, which are purchase drivers rooted in objective reasoning rather than emotion.

Answer:

1. final consumers: A. those who buy a product or service for personal use
2. the reason to buy based on facts or logic: A. rational motives