Question

a marketing strategy is built on three elements: target markets, marketing mix, and
customer feedback
competitive advantage
distribution networks
brand personality
which company is used as an example of customer excellence?
amazon
disney
starbucks
apple

Explanation:

A marketing strategy is built on target markets, marketing mix, and competitive advantage which gives a company an edge over rivals. Amazon is widely - known for its customer - centric approach, offering features like fast delivery, easy returns, and personalized recommendations, making it an example of customer excellence.

Answer:

1. B. Competitive advantage
2. A. Amazon