Question

multiple choice question
if a marketing manager wishes to know if increasing the advertising budget on social media will result in a higher return - on - investment, a decision support system could determine how much of an increase would result in the desired sales increase. if the actual sales data deviated from the dss determination, the dss would adjust accordingly when making future recommendations. this is a simple example that illustrates how a dss is a form of ______.

supply chain management

transaction processing

customer relationship management

artificial intelligence

Explanation:

• Supply chain management focuses on the flow of goods and services, not on decision - support systems adjusting based on data deviations for marketing decisions.
• Transaction processing is about recording and processing business transactions, not about analyzing data for decision - making and adjusting recommendations.
• Customer relationship management is centered around managing interactions with customers, not on the kind of data - driven decision - support and adjustment described here.
• Artificial intelligence (in a broader sense, including systems that can learn from data and adjust their recommendations, like the DSS in the example which adjusts based on actual sales data deviation) fits. The DSS here is using data to make decisions and adjust future recommendations, which is a characteristic of AI - related decision - support systems.

Answer:

D. artificial intelligence