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multiple choice question when marketers ___, they take into account the fact that customers are different, customers change, competitors change and react, and organizational resources are limited. create a firms mission statement develop a competitive advantage enter into the strategic marketing process conduct a swot analysis
SWOT analysis takes into account internal strengths and weaknesses, as well as external opportunities and threats. These factors include differences among customers, changes in customers and competitors, and limited organizational resources. Entering the strategic - marketing process, developing a competitive advantage, and creating a mission statement do not inherently consider all these factors in the same comprehensive way as SWOT analysis.
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A. conduct a SWOT analysis