Question

a personal care products manufacturer has different products for children and adults. it applies a different marketing strategy for each of these customer groups. which segmentation base is the company using to divide its market in this case? multiple choice lifestyle geographic psychographic behavioral demographic

Explanation:

Demographic segmentation divides the market based on variables like age, gender, income, etc. Here, the company is segmenting based on age (children and adults), which is a demographic variable.

Answer:

E. demographic