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question 41 ptswhy do generic products cost less than national and store brands?○ manufacturers spend more money on packaging and less on advertising.○ manufacturers spend more money on packaging and advertising.○ manufacturers spend less money on packaging and more on advertising.○ manufacturers spend less money on packaging and advertising.question 51 ptsconsumers can easily compare the cost of different brands, sizes, and forms of the same or similar products with select select price liningcomparison shoppingimpulse buying
Question 4:
Generic products focus on low-cost production rather than brand building. They minimize expenses on premium packaging and large-scale advertising, which are major costs for national/store brands.
Question 5:
Unit pricing provides a standardized way to compare the cost of products by their unit of measurement (e.g., per ounce, per gram), letting consumers easily evaluate different brands, sizes, and forms of similar items.
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- Question 4: Manufacturers spend less money on packaging and advertising.
- Question 5: unit pricing