Question

several consumers rely on information they obtain from others they see as knowledgeable about a specific product they are interested in purchasing (i.e., opinion leaders) as well as information they learn from marketing communications (i.e., advertisements) and other people that are not experts in the product category. which type of communication flow does this represent? multiple choice two - step efficient direct rapid multistep

Explanation:

The two - step communication flow involves consumers getting information from opinion leaders (first step) and then from marketing communications or non - expert others. The “multistep” option is incorrect as the described process is two - step. “Efficient”, “direct”, and “rapid” don't match the described communication flow mechanism. So the correct option is the one labeled “two - step”.

Answer:

A. two - step