Question

test your knowledge
product positioning
drag and drop the examples below to the corresponding type of product positioning.
the options will reveal themselves one at a time. when finished, click the submit button.
features\ta backpack company promotes its various backpacks to different segments of the market: casual hikers and extended - trip backpackers.
use or application\ta shoe brand promoting its various athletic shoes for casual wear, training, or long - distance running purposes.
user\ta shaving and razor brand promotes its low - cost razors, that still have a high quality compared to razors in the market.
competitor\ta cell phone company highlighting its high - quality camera, waterproof phone, and long battery life.
price or quality\ta shampoo brand positions itself as a gentle, natural shampoo compared to other harsh shampoos in the market.

Explanation:

To solve this product positioning matching problem, we analyze each category and example:

1. Features

• Definition: Highlighting product attributes (like specs, design, capabilities).
• Example: “A cell phone company highlighting its high - quality camera, waterproof phone, and long battery life.” (These are direct product features.)

2. Use or Application

• Definition: Focusing on how the product is used (different use cases).
• Example: “A shoe brand promoting its various athletic shoes for casual wear, training, or long - distance running purposes.” (Shows different uses of the shoes.)

3. User

• Definition: Targeting specific user segments (different groups of people).
• Example: “A backpack company promotes its various backpacks to different segments of the market: casual hikers and extended - trip backpackers.” (Targets different user groups.)

4. Competitor

• Definition: Positioning relative to competitors (comparing to other brands).
• Example: “A shampoo brand positions itself as a gentle, natural shampoo compared to other harsh shampoos in the market.” (Compares to competing shampoos.)

5. Price or Quality

• Definition: Emphasizing price - quality relationship (value proposition).
• Example: “A shaving and razor brand promotes its low - cost razors, that still have a high quality compared to razors in the market.” (Highlights good quality at low cost.)

Final Matches:

• Features: A cell phone company highlighting its high - quality camera, waterproof phone, and long battery life.
• Use or Application: A shoe brand promoting its various athletic shoes for casual wear, training, or long - distance running purposes.
• User: A backpack company promotes its various backpacks to different segments of the market: casual hikers and extended - trip backpackers.
• Competitor: A shampoo brand positions itself as a gentle, natural shampoo compared to other harsh shampoos in the market.
• Price or Quality: A shaving and razor brand promotes its low - cost razors, that still have a high quality compared to razors in the market.

Answer:

• Features: A cell phone company highlighting its high - quality camera, waterproof phone, and long battery life.
• Use or Application: A shoe brand promoting its various athletic shoes for casual wear, training, or long - distance running purposes.
• User: A backpack company promotes its various backpacks to different segments of the market: casual hikers and extended - trip backpackers.
• Competitor: A shampoo brand positions itself as a gentle, natural shampoo compared to other harsh shampoos in the market.
• Price or Quality: A shaving and razor brand promotes its low - cost razors, that still have a high quality compared to razors in the market.