Question

using digital marketing analytics tools allows companies to
multiple choice
gather information on competitors marketing campaigns.
eliminate customers from posting negative comments about the company.
limit the amount of conversions to its site.
better understand their customers.
evaluate the effectiveness of traditional media campaigns.

Explanation:

Digital marketing analytics tools analyze customer - related data like behavior, preferences, etc. They don't directly gather competitor info, stop negative comments, limit conversions, or evaluate traditional media campaigns. They help in understanding customers better.

Answer:

D. better understand their customers