Question

which of the following is not a common basis for market segmentation?
a. demographics
b. psychographics
c. geography
d. product features

1. identify the marketing function illustrated in the following situation: martha wants a winter coat and sees a style she likes in a magazine advertisement.

a. distribution
b. promotion
c. pricing

Explanation:

For question 13: Demographics, psychographics, and geography are all standard, widely used bases for dividing a market into distinct groups. Product features relate to the product itself, not a basis for segmenting the target audience.
For question 14: A magazine advertisement is a direct example of a promotional activity, which aims to inform and persuade potential customers about a product. Distribution focuses on product delivery, and pricing on cost-setting, neither of which match the scenario.

Answer:

1. D. Product features
2. B. Promotion