Question

which of the following strategies are disadvantaged by a lack of local responsiveness?
o a. localization and multinational
o b. transnational and localization
o c. multidomestic and transnational
o d. global and international
o e. multidomestic and international

Explanation:

Global and international strategies focus on standardization across markets and have less local - customization. A lack of local responsiveness does not disadvantage them as much as it does to strategies that rely on adapting to local markets. Localization, multinational, transnational, and multidomestic strategies all emphasize local - market adaptation and thus are disadvantaged by a lack of local responsiveness.

Answer:

D. Global and international