Question

1. which persuasive technique is highlighted in advertisements to create urgency? a) credibility b) comparisons c) emotional appeal d) scarcity 11. what is a key component of effective business speaking? a) clear articulation of thoughts b) using complex jargon c) speaking without preparation d) avoiding audience interaction 12. in john dewey’s decision - making process, what is the first step? a) conduct research b) identify the problem c) generate solutions d) evaluate the solution 13. which of the following is an essential characteristic of a productive group discussion? a) one dominant voice b) open - ended discussion and active problem - solving c) strict adherence to the agenda d) limited participation from members 14. what does “credibility” refer to in the context of media messages? a) the ability to entertain an audience b) the use of persuasive language c) the quality of being trusted and believed in d) the number of viewers or listeners 15. what is the purpose of a “sales presentation”? a) to inform employees about policies b) to report project progress c) to persuade potential clients to buy a product or service d) to honor an individual

Explanation:

1. Scarcity creates urgency by suggesting limited availability.
2. Clear articulation helps in effective communication in business speaking.
3. Identifying the problem is the first step in John Dewey's decision - making process.
4. Open - ended discussion and active problem - solving are key for productive group discussions.
5. Credibility in media messages means being trusted and believed.
6. The purpose of a sales presentation is to persuade potential clients to buy.

Answer:

1. D. Scarcity
2. A. Clear articulation of thoughts
3. B. Identify the Problem
4. B. Open - ended discussion and active problem - solving
5. C. The quality of being trusted and believed in
6. C. To persuade potential clients to buy a product or service