Question

1. why is using peer norms in advocacy messages effective?

a. it promotes scare tactics
b. it encourages positive behaviors by showing what others are doing
c. it focuses on negative behaviors
d. it relies on emotional language

Explanation:

• Option a: Peer norms in advocacy don't promote scare tactics; scare tactics are about fear, not peer behavior examples.
• Option b: Peer norms show what peers (others) are doing positively, which encourages people to adopt similar positive behaviors, making this a valid reason for effectiveness.
• Option c: Peer norms in advocacy are about positive modeling, not focusing on negative behaviors.
• Option d: Peer norms rely on social influence from peer behavior, not emotional language.

Answer:

b. It encourages positive behaviors by showing what others are doing