Question

1. tia goes to a sporting goods website to search for a new hockey stick. she reads information on the hockey stick but does not purchase it. now, each time she goes on the web, a banner ad with information on the hockey stick appears. what is happening?○ the company is retargeting her.○ the company is applying search engine optimization.○ the company is using keywords to help her search.○ the company is using native advertising.

Explanation:

Retargeting is a marketing strategy where ads for products a user viewed but did not purchase are shown to them across other web pages. Tia looked at a hockey stick without buying it, then saw related ads elsewhere online, which matches this definition. Search engine optimization focuses on improving organic search rankings, keywords aid in search discovery, and native ads blend with platform content, none of which fit this scenario.

Answer:

A. The company is retargeting her.